The Walt Disney Company
Disney English Learning Centers
Shanghai, China
Disney English Learning Centers
Shanghai, China
Corporate Identity
Brand Architecture
Style Guide
Curriculum Design
Learning Products
Packaging
Interior Design
Signage
Brand Architecture
Style Guide
Curriculum Design
Learning Products
Packaging
Interior Design
Signage
Served as a Charter Member of The Walt Disney Studios Launch Team for Disney English Learning Centers in China, leading creative strategy with the Global Creative Director. I developed the division’s corporate identity, blending iconic Disney elements with custom typography to create a mark that was playful, professional, and instantly recognizable.
I helped build a unified brand system and collaborated with the editorial team to design a full library of learning materials across eight grade levels, including 30+ workbooks, flashcards, graphic novels, and storybooks. Every piece supported real learning while delivering the storytelling magic that defines Disney.
Disney English laid the creative foundation for the launch of Shanghai Disneyland and remains one of the most exciting and rewarding projects of my career.
