Root Quencher®
Pasadena, CA
Brand Identity
Print Collateral
Packaging Design
Style Guide Development
Digital Media: Email, Social, Ads
Video & Photography
Web Design
Pasadena, CA
Brand Identity
Print Collateral
Packaging Design
Style Guide Development
Digital Media: Email, Social, Ads
Video & Photography
Web Design
As the Principal Designer, I created the brand identity and designed nearly every aspect of this line of subsurface irrigation products.
My work included corporate identity, packaging, educational postcards, brochures, and sell sheets. I developed a comprehensive style guide, produced key product imagery and video reels, and built digital campaigns for social media, email marketing, and Google ads.
I also designed web content and coordinated with collaborators in specialized areas to extend the brand.
My work included corporate identity, packaging, educational postcards, brochures, and sell sheets. I developed a comprehensive style guide, produced key product imagery and video reels, and built digital campaigns for social media, email marketing, and Google ads.
I also designed web content and coordinated with collaborators in specialized areas to extend the brand.
